Rip Van is a start-up snack company in Brooklyn, NY where I act as the brand's Art Director.
As the sole creative, I am responsible for all day-to-day design needs and developing brand identity. This involves in-house photography, marketing material design, and co-ordination of print/packaging production. In addition, I manage all social media accounts from content creation to community management.
Branding Materials
Developing expanded brand guidelines, promotional materials, and sales tools to establish a cohesive brand identity.
Web Optimization
Creating A+ content pages and providing updated product images, copy, and packaging mockups for online vendors such as Amazon.
Email Marketing
Determining relevant imagery and subject content to leverage for promotional email blasts.
Social Posts
Creating visual content and accompanying copy for distribution on all social platforms, followed by promotion and community engagement.