I was lead designer on a website re-design for the Tribeca Film Festival 2020.

The team worked primarily in Sketch and Photoshop to create a design system for Tribeca’s entire film festival experience across desktop and mobile. We used pops of color to differentiate genres and simplistic layouts that kept the focus on each film or experience.

UX Design credit: Derek Fernandez
Images courtesy of Tribeca Enterprises LLC.

As an extension of the Festival Guide and Film Catalog, we also developed an interactive Discovery Tool that helps the user discover new film and experience picks tailored to their mood.